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On 27 February 2013, the TAC launched a new mass media public education campaign targeting distracted road users. The campaign highlights the dangers of taking your eyes off the road for just two seconds. International research into road user distractions has established the 'eyes off the road' time theory as a major contributor to crash risks resulting in trauma. The 'eyes off the road' time is generally defined as two seconds plus, the average person's reaction time to an event is 1.8 seconds and this is factored into crash probability and injury outcome severity. That means nearly four seconds can pass before the average 'distracted' driver can react. With more devices and distractions available to us than ever, the latest campaign shows how quickly inattention can end in disaster. The campaign will appear on a number of different media including TV, radio, outdoor, online and ambient. http://www.tacsafety.com.au/campaigns/distractions Transport Accident Commission Victoria. http://www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

http://www.youtube.com/watch?v=oal-vBFmnRk

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