Sesame Street, Kidsafe (the Child Accident Prevention Foundation of Australia), and the Transport Accident Commission (TAC) will combine in a campaign to improve parental awareness on child restraints.

The new relationship will be fronted by Sesame Street's boisterous blue monster, Grover, in his role as Road Safety Ambassador in support of the UN's Decade of Action for Road Safety.

Kidsafe, TAC and Sesame Street plan to develop a campaign featuring Grover in a community service announcement to promote key safety messages about the correct installation and operation of child restraints to maximise safety.

Transport Accident Commission Victoria. ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Pin It